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Articles by
Michael Soselia

Michael Soselia

Michael is the strategic marketer and growth expert at JAM Pipeline, is a trusted problem solver known for his intelligence and no-nonsense approach. With over seven years of experience scaling startups, including growing one from $100K to over $12 million ARR, he leverages his deep understanding of go-to-market strategies to achieve the best commercial results.
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Selling

Selling change to every buyer.

Why do your buyers resist change? How do most startups deal with that? How should you sell change to be in the top 2%?

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Only 2% of Startups can Challenge.

So we looked into the main hurdles for implementing this superior methodology.

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Startups misunderstand Challenger

Sales leaders don't get Challenger.

The authors of "The Challenger Sale" debunk myths about Challenger methodology.

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Startups fail quickly.

How funded B2B startups fail.

How and why do funded B2B startups fail? You can only do 2 things to avoid this.

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You will lose 96% of the market.

Without content that inspires change in your buyers, your success rate drops to 4%.

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Startups write bad content.

98% of startups are writing content wrong.

So we asked CEOs of Hubspot and Gong.io how to do it right. Learn from the best!

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