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Why do your buyers resist change? How do most startups deal with that? How should you sell change to be in the top 2%?
So we looked into the main hurdles for implementing this superior methodology.
The authors of "The Challenger Sale" debunk myths about Challenger methodology.
How and why do funded B2B startups fail? You can only do 2 things to avoid this.
Without content that inspires change in your buyers, your success rate drops to 4%.
So we asked CEOs of Hubspot and Gong.io how to do it right. Learn from the best!